Holtab awarded Kronoberg’s Marketer of the Year 2024
On Wednesday evening, Holtab was awarded the title of Marketer of the Year in Kronoberg County. The award is presented annually by the Kronoberg Marketing Association, which highlights companies in the region that have excelled in marketing and communication.
“This feels incredibly exciting and truly an honor. We've focused on communication that stands out and leaves a mark – while daring to spotlight what really matters, like sustainability, equality, and our commitment to society. This award belongs to all of us,” says Sandra Fridenborn, Communications Officer at Holtab.
Jury’s Statement
“This year’s winner is a role model in marketing, challenging norms in an otherwise traditional industry. By highlighting softer values and showcasing societal commitment as part of a long-term strategy, they are driving change and inspiring others.
Through innovative marketing, they have created strong impact – in revenue, number of leads, recruitment, and social media presence. Their efforts demonstrate how strategic communication can strengthen a brand while contributing to a more sustainable and equal industry.”
“Receiving this award – for the first time in Holtab’s history – makes us both proud and grateful.
Behind every article, film, post, and idea lies a dedication that runs through our entire organization. Everyone who helps shape Holtab also helps shape our brand”, says Sandra Fridenborn.
Thank you to the Kronoberg Marketing Association for this recognition – and a big congratulations to our fellow nominees, VegTech and Nuna.
Want to learn more about the award and previous winners? Visit krom.nu
